About Jon

SEO expertise rooted
in real world experience


Helping companies driving more customers from SEO, learning the lessons from his own loan comparison websites that regularly compete toe to toe with moneysupermarket.com & gocompare.com.

LinkedIn    Upwork



As an SEO expert, Jon works with ambitious companies who demand more from their website's search engine results.


He understands that SEO is not a ‘dark art’, but a logical process that considers the ambitions of the business, their current marketing, the online competition and their existing website.

Also, that SEO should be an evergreen and sustainable process that is weaved into day-to-day business marketing activities.

Jon has used this approach, with a team of one, to successfully compete with the likes of moneysupermarket.com & gocompare.com in the highly competitive ‘guarantor loans’ market with a tiny fraction of their budget and resource. This was achieved through:


  • Targeting the right keywords
  • Publishing more useful content than the competition
  • Close attention to on-site optimisation and conversions
  • Excellent technical set-up

Of course, many backlinks have been built too but Jon was never going to beat moneysupermarket.com & gocompare.com on links, so an on-site strategy was the key focus.

As an SEO consultant and previous 'Head of SEO' at Artemis Marketing, Jon has worked with numerous companies, large and small helping them to grow their businesses via organic search. This has included strategic advice, training and hands on-implementation.

Jon has also managed a team of SEO’s providing guidance, support and training, for their client’s SEO campaigns.

Jon is passionate about his work and is looking to develop long-term relationships with a select few businesses that have a similar passion and demand online growth by:


Drive your website forward in 2021



  • Uncovered a number of things that had not been raised by previous 'SEO experts'!

    We've worked with Jon for a number of years as the supplier of quality loan leads.

    The audit he did was very comprehensive, and uncovered a number of things that had not been raised by previous 'SEO experts"!

    We will now be working with Jon to oversee the implementation of the audit - highly recommended.

    See Review on UpWork

    Mark Grimley
    Choose Wisely
  • Your training was absolutely outstanding!

    Thanks so much, it was a really productive and interesting day.

    There was so much added value in it with your expertise on SEO activity as well.

    Vanessa Gray-Locke
    Westward Housing Group
  • Impressive, I would highly recommend

    Jon headed a team that produced an extremely comprehensive SEO analysis report for one of my corporate clients.

    The reports were thorough, well written, and very useful to the client as included very clear action points.

    Dominic Monkhouse
    Monkhouse & Company
  • Spoke with first-hand experience and conviction

    Jon produced and presented a very thorough training session for our business.

    We were impressed with his creative ideas and business experience which enabled him to speak and present with first-hand experience and conviction.

    See Review On Upwork

    Daniel Yorke
    Commercial Finance Network
  • Dramatic impact on Google organic traffic

    Jon was brought in to help one of our e-commerce clients who was having some difficulties with their Google rankings.

    These were implemented by the client over the next 6-months which had a dramatic impact on their Google organic traffic.

    Alex Kravtsov
    Sitecraft
  • Expert in getting the right visitors and conversions

    He has very extensive expertise in both SEO and marketing, how to get the right website visitors, and then the right conversions.

    Very happy to recommend Jon to any business that is thinking of hiring him, either big or small.

  • Recommendations were practical and very effective

    Jon recently did us an SEO Audit for one of our clients who was experiencing some concerning drops in website traffic.

    He has great insights into websites, and his recommendations were both practical as well as very effective.

    Jack Stonehouse
    427 Marketing
  • The Training Had A Very Positive Impact

    The training was very comprehensive and easy to follow, using lots of real-world case studies.

    I would highly recommend SEO training with Jon, we’ve had a great return on investment.

    Tom B
    NOVOS
  • Greatly helped conversion rates

    Jon and I worked together on an extensive SEO audit for a client in a very competitive niche.

    His reports and proposals were very insightful and resulted in the client site being re-designed (which greatly helped their conversion rates).

    John Kramer
    John Kramer Marketing
  • Significant improvements in website traffic

    Jon and I worked together at Artemis on multiple client accounts together.

    One client that comes to mind, his recommendations were the basis of a complete reorganisation, and re-design of the site, which resulted in significant improvements on website traffic.

    Tom Hart
    Artemis Marketing
  • Dramatically improved site sales

    I've known Jon for a number of years now and we have worked on many SEO projects together.

    In particular, we worked on a fashion eCommerce site together (an extremely competitive online market); his insights around improving conversion rates were second to none and dramatically improved site sales.

    James Hubbard
    James Hubbard Consulting
  • If You're Looking for Someone To Kick-Start Your Business Jon Is Your Man

    He delivered a structured plan of action for his working schedule and clearly set out what he would be doing along with clear reasons for why he would be doing each job. We have begun to put his suggestions for immediate changes into place and are following his guidance for more long-term changes too. We will 100% be happy to use Jon's expertise again in the future if we need further expert help. Review from Upwork
    David Slater
    My Cozy Little Home

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