Get More Enquiries and Sales from Top Surrey Google Rankings
Working closely with you to understand your business and goals, fundamentally to drive new customers from your website.
Top Surrey Rankings
97% of consumers search for Surrey products and services online, and 30% will click on those in the top 3 Google positions. We will help you achieve those top local rankings.
Top Maps Placement
People searching for Surrey businesses prefer clicking on the Google Maps results at the top of the page. We'll optimise your Google My Business listing to get you to the top.
Rank Other Listings
You should have other local business listings on websites such as Facebook, Yelp, TripAdvisor and many more. We will set up and optimise these listings to help you rank these too.
Your website needs to clearly tell your visitors and the search engines which areas in Surrey you cover, where you are located, and how you can be found and contacted.
88% of consumers read reviews to determine the quality of a local business. They will help to build trust in, drive new enquiries and increase your local Google rankings.
To rank well, you will need links to your website from other Surrey websites. Typically from local companies, organisations or good local directories.
Frequently asked questions
We regularly help businesses achieve top Google rankings for very localised geographic areas, and have a great deal of experience of working with businesses in Surrey.
With mobile search, it has become extremely important for Google to locate both users and the businesses they are trying to find.
So, if you are in Guildford and search “coffee shop”, the results on display relevant local results and not coffee shops in other areas.
To be able to pinpoint a business’s location there are a number of factors Google looks for, and if your website includes these, you can be listed for searches in your areas.
The answer depends if there are people looking locally for what you are selling.
For example, if you are a bicycle shop in Redhill, and someone is searching locally for “bike shop” or “bike shop in Redhill”, it is safe to say that your business would attract new customers.
Before starting a local SEO campaign, our first job is to determine the local keyword opportunities for your business and if they will deliver to you a good return on investment.
We can only answer this question once we understand your market, and what your business is looking to achieve.
For example, a top Google ranking for “plumber in Surrey” will require a great deal more work than “florist in Bramley”, as
- Many more people are searching for this
- Businesses are optimising their websites more
Contact Us to get a bespoke quote for your business.
One effective starting point is to create useful and original dedicated pages for a specific area.
We practice what we preach with this page and other areas that we operate in.
The key is to create very high-quality, user-focused landing pages with strong internal linking and on-page optimisation.
Local backlinks from other Surrey-based sites should then start to help you to rank well for your locations.
We've helped clients to rank for place-names all over Surrey including Guildford, Redhill, Farnham, Woking and Esher.
Local SEO services for Surrey Based Businesses
The result of any successful SEO campaign should be more enquiries and sales achieved from achieving top rankings.
Top Google rankings
Does your website currently achieve top rankings in Surrey for your most important keywords?
First tasks is to find the local search terms that will drive you the best quality enquiries which will turn into customers.
There is no point in ranking number 1 in Google for phrases that will not drive you more business.
You cannot understate the positive impact that ranking No 1 in Google can have on some businesses, it can be revolutionary!
For example, if you are a plumber in Guildford, ranking No 1 for “plumber in Guildford” could result in a significant number of enquiries each and every single day.
Though there are some businesses where people do not search online, so SEO may not be the right marketing strategy.
Surrey maps rankings
Does your Google My Business listing appear prominently at the top of the search results for your top keywords?
It has been found that people using Google prefer to click on the local maps listings at the top of the page over and above the natural listings.
This listing is called your Google My Business page and we can also optimise this to improve your ranking on Google. Things we do to optimise this listing can include:
- Setting the listing up properly with photos and videos
- Asking customers for reviews on this listing
- Setting up quality directory listings to enhance the standing of your Name, Address and Phone Number
The result of having a No 1 ranking can in some cases be even more significant than ranking No 1 in the natural listings, some studies showing 40 or 50% if searchers clicking on the No 1.
Rank other listings
Do you have other listings, such as Yelp, or Facebook currently ranking at the top of the search results for your top Surrey keywords?
Many people think of web marketing as just their own website; though there are many other opportunities where your business can drive direct enquiries, traffic and better Google rankings.
For example, of you are a Hotel in Guildford, you may have the following:
- Google My Business Page
- Trip Advisor Listing
- Facebook Page
- Yelp Listing
- and many more....
Many of these sites will drive you direct enquiries with people not even visiting your website. It is also possible to rank these listings alongside your own website in Google so that you could have more than one result on the front page of Google!
Optimising your business for Surrey
The key elements that will help you to help your business achieve top rankings above your competitors
Does your website clearly tell your visitors and Google about your location and the areas in which you operate?
If you are a business located in Surrey, then your website needs to reflect this in its content and design.
If you work in a geographical area, it often works well to have dedicated pages for that area with unique and useful content.
For example, if you are a hotel in Guildford, it would be useful to both your site visitors and Google to have;
- dedicated information about the area you are located in, and for those who do not know Guildford
- information about finding you, and things to do close to your location
- Structured Data
You want to make the search engines job as easy as possible when reading your website. One way to help them know your site is located in Surrey is to add special code called structured data, where you can add
- Your business locations and addresses
- Your customer reviews
- and more...
Does your website or other listings have positive customer reviews, which also help your Google Maps rankings?
It is normal now for most of us when we buy something on Amazon, for example, to read other customers reviews before ordering.
Local customers do this as well and therefore your business reviews are extremely important.
Not the ones you put onto your own website, as everyone knows these potentially could be changed!
The key reviews to get are the ones on other trusted websites such as Google Maps, Trip Advisor, Facebook, Trusted Reviews etc.
A large number of positive customer reviews will not only help you convert more site visitors into customers but will help with your local Google rankings.
Does your website have links from other Surrey websites and organisations which are boosting its Google rankings?
If you have any local competitors online, it is very likely that you are going to need links from other websites to help you rank in Google.
One of the best ways of doing this locally is to get links from other local websites.
For example, if you are a hotel in Guildford, then this may include:
- Having sponsored a local football team, a link from their website
- Link from the local newspaper following an article you sent them
- Links from local restaurants who you have relationships with
- and more...
The quality of the links that you will need to get is very much dependant on the strength of your website, and what your competitors have.
This will require detailed analysis and dialogue with you to determine a ‘link building plan’.
Surrey Business Resources
Surrey has a vibrant business community with many other marketing opportunities and resources
The Chamber of Commerce provides opportunities for businesses to meet others and develop relationships, plus direct marketing opportunities.
The Chamber are a ‘not for profit business support and networking organisation’ and to join you need to be based in Surrey, apply and pay a subscription fee. They provide the following services:
- Networking and training events - the core of the Chambers offering is networking events, for example: Business Forums Business Coaching 1-2-1 Start-Up Business Advice Clinic Business Breakfasts Have your cake and eat it...Afternoon Networking Open 18 Hole Golf Competition Members' Networking Evenings Afternoon Tea & Spa Networking Annual Property Group Lunch and more. Surrey Community events
- Representation - they represent the voice of Surrey businesses at local, regional and national governmental level.
- International Trade – they have a wealth of information, professional advice and guidance available to those who are looking to expand into international trade
- Discounted Services – partnerships have been set up with a number of organisations meaning they are able to offer you discounted services
For Surrey Chambers specific Business Start-up advisory service see: http://www.surrey-chambers.co.uk/business-advice-surrey/
A free business support service provided by the Department for Business, Energy and Industrial Strategy  . A service that provides free and impartial support to small to medium sized businesses, to assist them with their growth goals.
The service covers a number of areas including, Croydon, East Surrey, East Sussex and West Sussex.
They have advisors that can provide specific support, plus regular events, plus an online directory of other resources.
Offer members a wide range of business services including advice, financial expertise, support and a powerful voice in government.