For the local business, it is very important to give Google as many clues as possible as to where you are located.
For Local SEO it is really important to have your NAP (Name Address and Phone Number) correctly located on your site.
There are many ways to do this, one option of laid out below:
This is a specific type of code that displays your Name Address and Contact details in a format that is very recognisable to Google.
When it is inserted onto your page it just looks like your normal Name Address and Contact details.
This code should be installed on your Contact Us Page.
To generate your HTML code to send to your developer go to hCard Creator
This is another specific type of code that displays your Name Address and Contact details in a format that is very recognisable to Google.
When it is inserted onto your page this also just looks like your normal Name Address and Contact details.
Please forward this to your developer and ask them to add this to your site footer or sidebar so will appear on every page.
To generate your HTML code to send to your developer go to Schema Creator and select Local Business
Keyhole Markup Language (KML) was a format conceived by Google for use in its Google Earth software and is used to represent geographic data in 2D and 3D Maps. It will accept various parameters from Name, Address and Phone number to GPS Coordinates which is therefore very usefull for telling Google where you are.
Create yourself a KML site map file at freemaptools.com
This will create a file called locations.kml which contains in code all the information you input.
Ask your developer to upload the locations.kml file to your server, so will have address:
Then ask your developer to modify your XMP sitemap (http://www. yourwebaddress .co.uk/sitemap.xml ) by adding the KML file URL as follows: