Helpful articles about local search engine optimisation, and what may be relevant to your business.

09/07/2021

Local SEO Guide for Business [2021]

When looking for a local product or service, most of us now pick up our smartphone to search online for what we need. These stats show how effective search is for driving local customers to businesses: 97% of people find local businesses via an internet search Source: seotribunal.com 72% will visit the business premises if within 5 miles Source: seotribunal.com 18% of local searches lead to a purchase in 24 hours Source: Think with Google This […]
08/07/2021

How to Hire an SEO Agency [2021]

Google’s Maile Ohye shares her advice for hiring a search agency. See the video below for tips on how to hire the right SEM Agency for your business.
02/07/2019

Why Online Press Releases Can Be Great for Marketing your Businesses

Regardless of the size of your business or the industry you have the potential to receive benefit from regular online press releases. Of all the marketing channels, press releases can be a great weapon due to their ability to create mass exposure with very little effort. Plus their use online can have SEO (search engine optimisation) benefits to your website. With the opportunity to reach so many potential customers, you have the ideal platform to […]
25/06/2019

How Long Does Local SEO Take and Why So Much BS?

Why is it that there is so much BS surrounding what is really a very simple question – how long will my local SEO take? This post was inspired by two amazing posts by Phil Rozek of LocalVisibilitySystem.com titled: How Long Local SEO Takes: the Short Version and How Long Does Local-Search Visibility Take, please check them out (I also include Phil’s infographic summarising some answers at the bottom of my post). The reason I am writing this post is it was some […]
18/06/2019

Where Should Small Business Owners Ask Their Customers for Reviews?

Online customer reviews are a key part of a small businesses local SEO strategy; we all like to find out what others think of a product or service so Google has integrated this into their algorithm for ranking local businesses. Google takes into account customer reviews on its own Google Places platform as well as certain other directories, click on the thumbnail to see this on a Google Places listing: Where should we ask our […]
03/06/2019

5 Tips to Writing an Effective Press Release?

After making the decision to pursue this line of marketing, this inevitably leads to the stage where someone will need to write your press release. Many companies offer their services in this regard but if you would rather do this yourself, there are a number of tips which will help you to produce something which is interesting and effective. Tip 1 – Choose a snappy headline Many readers may not read past the article headline […]
16/05/2019

2 Reasons Why Online Business Directories Are THE Place To Start Local Online Marketing

For any local business, the only reason to market online is to drive more customers and sales, with so many places to start, so what do you do first? We strongly believe that business directories are THE place to start. This article is part of our ‘holiday home series’ where Jonathon Monk talks through some of the things he has actually done to successfully market his holiday home online. Though before we dive into our […]
09/05/2019

Why Google Business Reviews Can Supercharge Your Local Google Rankings

I bet the last time you bought something on Amazon of the main things you looked at was the customer’s reviews to find out other peoples opinions on the product and customer service? A product at the right price online with lots of positive reviews is a very compelling proposition? Customer reviews are therefore extremely important for your business and Local SEO. According to Mike Blumenthal’s Study: 46% of people read reviews first!!  See Mike’s […]
25/04/2019

Why does the SEO industry shun small business?

Having been in been in the SEO industry for a while now, it still staggers me how the UK SEO industry still seems to turn its nose up at SEO for small businesses. SEO conference after SEO conference runs through all sorts of great stuff about building great content, relationships, and links, but with strategies that take a serious amount of time and investment, which for the small business are just out of reach! According […]
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