25/06/2019

How Long Does Local SEO Take and Why So Much BS?

Why is it that there is so much BS surrounding what is really a very simple question – how long will my local SEO take? This post was inspired by two amazing posts by Phil Rozek of LocalVisibilitySystem.com titled: How Long Local SEO Takes: the Short Version and How Long Does Local-Search Visibility Take, please check them out (I also include Phil’s infographic summarising some answers at the bottom of my post). The reason I am writing this post is it was some […]
18/06/2019

Where Should Small Business Owners Ask Their Customers for Reviews?

Online customer reviews are a key part of a small businesses local SEO strategy; we all like to find out what others think of a product or service so Google has integrated this into their algorithm for ranking local businesses. Google takes into account customer reviews on its own Google Places platform as well as certain other directories, click on the thumbnail to see this on a Google Places listing: Where should we ask our […]
11/06/2019

Keywords – The Foundation of Everything!

If you want to be found on Google, you need to have a broad understanding of keywords and how they should be used in your website marketing. The following post is a very brief introduction to keywords. Google is basically just a very powerful word search machine, so if you type in ‘book shops‘ Google will search through the billions of words on millions of websites to find what appears to be the best results […]
03/06/2019

5 Tips to Writing an Effective Press Release?

After making the decision to pursue this line of marketing, this inevitably leads to the stage where someone will need to write your press release. Many companies offer their services in this regard but if you would rather do this yourself, there are a number of tips which will help you to produce something which is interesting and effective. Tip 1 – Choose a snappy headline Many readers may not read past the article headline […]
23/05/2019

The Keys of Effective SEO Copywriting

Effective Search Engine Optimisation copywriting to use its full name involves writing useable and engaging content. This has the dual purpose of providing the reader with accurate and useful information about a particular subject whilst also assisting to help the page achieve a higher search engine ranking. The chances are that your website may prove to be the most viewed sales literature that your company has and it is, therefore, essential that you write effective […]
16/05/2019

2 Reasons Why Online Business Directories Are THE Place To Start Local Online Marketing

For any local business, the only reason to market online is to drive more customers and sales, with so many places to start, so what do you do first? We strongly believe that business directories are THE place to start. This article is part of our ‘holiday home series’ where Jonathon Monk talks through some of the things he has actually done to successfully market his holiday home online. Though before we dive into our […]
09/05/2019

Why Google Business Reviews Can Supercharge Your Local Google Rankings

I bet the last time you bought something on Amazon of the main things you looked at was the customer’s reviews to find out other peoples opinions on the product and customer service? A product at the right price online with lots of positive reviews is a very compelling proposition? Customer reviews are therefore extremely important for your business and Local SEO. According to Mike Blumenthal’s Study: 46% of people read reviews first!!  See Mike’s […]
02/05/2019

3 Easy Ways to Publicise Your Blog Posts

The purpose of this blog post is to be a very quick guide as to stuff you should do to help promote the blog post you have just carefully written and uploaded to your blog. Is very important to promote the post you have just written, for if no one reads it, what is the point? 1. Publish on your Social Media Profiles Submit your blog post to all your social media profiles (if you […]
25/04/2019

Why does the SEO industry shun small business?

Having been in been in the SEO industry for a while now, it still staggers me how the UK SEO industry still seems to turn its nose up at SEO for small businesses. SEO conference after SEO conference runs through all sorts of great stuff about building great content, relationships, and links, but with strategies that take a serious amount of time and investment, which for the small business are just out of reach! According […]
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