For most people, Google is the first place they turn when looking for a product or service. The websites occupying the top Google positions can reap large rewards. If you are number 1 in Google, you can have one-third of all people searching for that phrase clicking onto your website! If thousands of people are searching for your products and services imagine how many could click on your website?
Why is it that there is so much BS surrounding what is really a very simple question – how long will my local SEO take? This post was inspired by two amazing posts by Phil Rozek of LocalVisibilitySystem.com titled: How Long Local SEO Takes: the Short Version and How Long Does Local-Search Visibility Take, please check them out (I also include Phil’s infographic summarising some answers at the bottom of my post). The reason I am writing this post is it was some […]
Online customer reviews are a key part of a small businesses local SEO strategy; we all like to find out what others think of a product or service so Google has integrated this into their algorithm for ranking local businesses. Google takes into account customer reviews on its own Google Places platform as well as certain other directories, click on the thumbnail to see this on a Google Places listing: Where should we ask our […]
If you want to be found on Google, you need to have a broad understanding of keywords and how they should be used in your website marketing. The following post is a very brief introduction to keywords. Google is basically just a very powerful word search machine, so if you type in ‘book shops‘ Google will search through the billions of words on millions of websites to find what appears to be the best results […]
Effective Search Engine Optimisation copywriting to use its full name involves writing useable and engaging content. This has the dual purpose of providing the reader with accurate and useful information about a particular subject whilst also assisting to help the page achieve a higher search engine ranking. The chances are that your website may prove to be the most viewed sales literature that your company has and it is, therefore, essential that you write effective […]
Having been in been in the SEO industry for a while now, it still staggers me how the UK SEO industry still seems to turn its nose up at SEO for small businesses. SEO conference after SEO conference runs through all sorts of great stuff about building great content, relationships, and links, but with strategies that take a serious amount of time and investment, which for the small business are just out of reach! According […]
As one of the leading trends in businesses of all sectors, customer engagement should be a priority in 2019. If your business does not yet a customer engagement strategy in place then now is the time to start giving it some serious thought. As consumers increasingly become loyal to brands through positive engagement rather than product costs or even the products themselves, keeping up with those needs is therefore key. Failing to develop positive customer […]
This post is a brief introduction to Blogs for the Small Business Owner. A blog is a very good way to publicise your website, but like any marketing activity, you will get out of it what you put in. A half-hearted blog post every 3 months will basically just be a waste of time, but well-written, interesting, and regular blog posts can add a great amount of value to your site and ultimately drive you […]