Rich snippets are small summaries of the data which a user can expect to see on a page. Available in a variety of formats including Schema Code & hCard, they are all designed with the same purpose – to provide a quick summary ‘rich snippet’ so that a user does not have to click the webpage to see important information.
The use of rich snippets is quickly increasing as Google continues to roll out enhanced search results using micro formats that are published with websites. These micro-formats are added into the coding of the page to add some additional information without changing the outward appearance.
Google currently supports the following type of rich snippets: reviews, people profiles, products, business listings, recipes, videos and events in their quest to provide the most informative and relevant search results possible. Not only does the implementation of this type of coding enhance your listing, they will help you to stand out from the crowd, improve your listings’ credibility, relevancy and trust through the inclusion of reviews, authorship and other rich snippet content.
Google states that rich snippets allow webmasters who run websites containing structured content—such as review sites or business listings— to have the ability to label their content to make it clear that each labelled piece of text represents a certain type of data: for example, a restaurant name, an address, or a rating.
This section of our blog offers hint and tips on rich snippets, we hope you find it useful.
Image From Flickr by moneyblognewz The following are 10 top tips for things you can do to your business website to assist with local search optimisation: 1. Geo Targeting Within the text on your site, and especially your home page, include the target towns, areas and counties within your copy, filenames, anchor text and meta [...]
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