Helping you attract more customers from SEO

SEO’s not a dark art but one that can be harnessed by all

Invaluable SEO training, support & strategy by Jon Monk

SEO Training

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In 2024, Max Your Web has pivoted to specialise in SEO training, leveraging my experience in educating and empowering clients.

Does your business have the knowledge to deliver your SEO plan?

Would learning new skills help

  • Your business be more efficient by implementing the SEO itself?
  • You to manage your in-house team/agency to drive better results?

I can deliver highly practical training:

  • Day-to-day Implementation - from the hands-on work done myself on my own websites.
  • SEO Campaign Management - from my role as 'Head of SEO' at Artemis Marketing.

I teach from hands-on practical experience and results to help your business to implement what really matters.

SEO Support

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Have your marketing activities ever gone off track?

Would it be helpful to have someone available to answer your questions?

Would having someone periodically reviewing work done help hold your team or agency to account?

Having managed a team of SEO’s working with multiple clients, I have learned there are key times that make or break an SEO campaign:

  • The beginning – deciding on the right SEO strategy and plan.
  • Mini monthly reviews – reviewing the work done, any fluctuations in results, new priorities, and any possible changes to the plan of work.
  • Six monthly reviews – reviewing in detail how the campaign is progressing, and if strategic changes are required.
  • Day-today-support – just being there to answer those niggling questions, to ensure people do not get stuck on a particular point. It is overtime, that if these issues do not get dealt with, then large problems can arise.

I can be there, to help you or your team, to ensure you can get the day-to-day and strategic support you need to ensure your SEO campaign does not go off track.

SEO Strategy

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Do you know the best strategy to reach your SEO targets and beat your online competitors?

Your strategy and action plan will be drawn up based on the outcome of your website and competitor audit reports.

Do you employ an SEO agency? Do you have an in-house team? Do you have neither?

The strategy will take into account the expertise and resources your business has available, so only work that is realistic to do will be recommended. If there are knowledge gaps that could be filled by training, this will be identified.

Based on many years of effective SEO strategy for his own websites and numerous clients, Jon will help you develop a practical and achievable strategy for your business.

Helping You to Get Found

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When people search for your products, services, or brand name in Google, is your website near the top?

Search engine optimisation is not easy, but with the right strategy and input, top results are possible, even in the most competitive markets.

Jon has achieved this personally in the highly competitive UK loans market where his websites regularly compete toe to toe with &

Whether you have suffered a drop in search traffic, know your organic results are substandard or are launching a new website or brand, Jon can help.

SEO Audits

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Do you know if something is holding your website back or why your competitors are outranking you?

This is what a website audit will find out.

Firstly, we will discuss your targets, identify your primary keywords, and get to know your online competitors.

Then I will have a deep look at your website to find out if there is anything holding it back; this would normally include:

The results will form the basis of your SEO strategy which maps out all the actions required.

About Jon

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Jon helps companies transform their business by driving more customers via SEO.

He 'practices what he preaches' implementing his knowledge and skills on his own loan comparison websites that regularly compete toe to toe with & for many highly competitive keywords.

If you looking for a reliable, professional, technically sound, and commercially astute SEO that you can actually talk to!

Let’s connect

+44 7919 221 327

LinkedIn    Upwork


  • Uncovered a number of things that had not been raised by previous 'SEO experts'!

    We've worked with Jon for a number of years as the supplier of quality loan leads.

    The audit he did was very comprehensive, and uncovered a number of things that had not been raised by previous 'SEO experts"!

    We will now be working with Jon to oversee the implementation of the audit - highly recommended.

    See Review on UpWork

    Mark Grimley
    Choose Wisely
  • Your training was absolutely outstanding!

    Thanks so much, it was a really productive and interesting day.

    There was so much added value in it with your expertise on SEO activity as well.

    Vanessa Gray-Locke
    Westward Housing Group
  • Impressive, I would highly recommend

    Jon headed a team that produced an extremely comprehensive SEO analysis report for one of my corporate clients.

    The reports were thorough, well written, and very useful to the client as included very clear action points.

    Dominic Monkhouse
    Monkhouse & Company
  • Spoke with first-hand experience and conviction

    Jon produced and presented a very thorough training session for our business.

    We were impressed with his creative ideas and business experience which enabled him to speak and present with first-hand experience and conviction.

    See Review On Upwork

    Daniel Yorke
    Commercial Finance Network
  • Dramatic impact on Google organic traffic

    Jon was brought in to help one of our e-commerce clients who was having some difficulties with their Google rankings.

    These were implemented by the client over the next 6-months which had a dramatic impact on their Google organic traffic.

    Alex Kravtsov
  • Expert in getting the right visitors and conversions

    He has very extensive expertise in both SEO and marketing, how to get the right website visitors, and then the right conversions.

    Very happy to recommend Jon to any business that is thinking of hiring him, either big or small.

  • Recommendations were practical and very effective

    Jon recently did us an SEO Audit for one of our clients who was experiencing some concerning drops in website traffic.

    He has great insights into websites, and his recommendations were both practical as well as very effective.

    Jack Stonehouse
    427 Marketing
  • The Training Had A Very Positive Impact

    The training was very comprehensive and easy to follow, using lots of real-world case studies.

    I would highly recommend SEO training with Jon, we’ve had a great return on investment.

    Tom B
  • Greatly helped conversion rates

    Jon and I worked together on an extensive SEO audit for a client in a very competitive niche.

    His reports and proposals were very insightful and resulted in the client site being re-designed (which greatly helped their conversion rates).

    John Kramer
    John Kramer Marketing
  • Significant improvements in website traffic

    Jon and I worked together at Artemis on multiple client accounts together.

    One client that comes to mind, his recommendations were the basis of a complete reorganisation, and re-design of the site, which resulted in significant improvements on website traffic.

    Tom Hart
    Artemis Marketing
  • Dramatically improved site sales

    I've known Jon for a number of years now and we have worked on many SEO projects together.

    In particular, we worked on a fashion eCommerce site together (an extremely competitive online market); his insights around improving conversion rates were second to none and dramatically improved site sales.

    James Hubbard
    James Hubbard Consulting
  • If You're Looking for Someone To Kick-Start Your Business Jon Is Your Man

    He delivered a structured plan of action for his working schedule and clearly set out what he would be doing along with clear reasons for why he would be doing each job. We have begun to put his suggestions for immediate changes into place and are following his guidance for more long-term changes too. We will 100% be happy to use Jon's expertise again in the future if we need further expert help. Review from Upwork
    David Slater
    My Cozy Little Home

Frequently asked questions

1Why Choose My SEO Training Services?

In a crowded field of SEO options, why select me? The answer is straightforward: results, honesty, and transparent communication. What sets me apart:

  • Real-World Application: I don’t just talk; I walk the walk. The strategies I teach are those I use myself. This hands-on approach ensures you receive practical, actionable advice.
  • Business-Savvy SEO Unlike some, I understand the commercial realities behind SEO. My training is rooted in real-life experience, honed by ranking my own websites. I focus on what truly drives organic traffic and conversions.

Try Before You Commit: Unsure if I’m the right fit? Test my training with a preliminary session. Experience firsthand how I can meet your SEO learning needs.

2Location & Availability for Meetings

Based in Oxted, Surrey, UK, I offer both in-person meetings (within a reasonable drive) and online sessions via Zoom.

3Improving Underperforming Websites
Is your website struggling in search rankings? I can identify why and teach you how to fix it. My comprehensive SEO audit covers past work, competitors, and the latest Google updates, providing a detailed action plan.
4Experiencing a Drop in Rankings?

Ranking drops can be alarming, but I can guide you through it. I'll explore:
Search Engine AI Changes**: Often temporary, these fluctuations are part of how search engines learn.

  • Algorithm Updates: I'll help you navigate these changes to regain your rankings.
  • Webmaster Errors: Common and usually quick to fix, I'll identify and rectify these mistakes.
5Hit with a Google penalty?
I’ll help you identify the cause and recover your rankings, whether it’s a backlink issue or something more complex. My training includes discussing your site's history and potential causes for penalties.
6Do You Implement SEO Work?
Currently, I'm not implementing SEO on client websites. My focus is on my own projects, but I offer support by answering questions and conducting regular check-ups. The implementation will need to be handled by your team or an SEO agency.
7Why Choose Me Over an SEO Trainer?

When considering why to choose me over an SEO training company, there are several compelling reasons based on my unique qualifications and experience.

  • Real-World Experience: As a day-to-day SEO practitioner, I'm continuously involved in the field, applying current SEO strategies and techniques to actual projects. This ongoing engagement ensures that my knowledge is up-to-date and comprehensive, which is invaluable for training.
  • Personalised Training: I offer more personalised attention compared to larger training companies. My approach can be tailored to meet the specific needs and skill levels of my clients, ensuring a more effective learning experience.
  • Successful Website Ownership: Owning and operating a successful website is a testament to my practical skills and effectiveness in SEO. This hands-on experience in building and maintaining a successful online presence gives me unique insights that I can share with my trainees, something that trainers from a company might lack.
  • Business Acumen: My experience in managing a business adds an extra layer to my training. I'm not just teaching SEO; I'm also imparting knowledge on how SEO integrates with broader business goals and strategies. This holistic view is crucial for trainees, especially those looking to apply SEO in their businesses or careers.
  • Direct Accountability: Working directly with me means there's a clear line of accountability and communication. Trainees can have their queries addressed more promptly and effectively, leading to a more enriching learning experience.
  • Adaptability: As an independent SEO expert, I may have more flexibility to adapt to the latest trends and changes in the industry. This agility can be a significant advantage in a field as dynamic as SEO.
  • Cost-Effectiveness: Often, I can offer more competitive pricing structures compared to larger companies due to lower overhead costs. This aspect can be a deciding factor for many potential clients.

More questions

1Is DIY SEO Possible?
Many aspects of SEO can be managed in-house, especially if you have talented writers or a team involved in press releases. I offer training to help you grasp key SEO principles, enabling your team to handle aspects like meta titles, blog posts, sales pages, and more.
2Collaborations with Other Agencies?
I don't have formal partnerships with any agencies. However, with my extensive network, I can offer recommendations for professionals like copywriters, link builders, or developers.
3Can I Assist Developers in Creating an SEO-Friendly Site?
One of my specialties is writing SEO specifications for website development. Integrating SEO and site performance requirements from the start is far more effective and cost-efficient than post-launch adjustments.

Jon's experience and results

Expertise based on implementing SEO knowledge hands-on what works.

Three steps to effective
search engine optimisation