When looking for a local product or service, most of us now pick up our smartphone to search online for what we need.
These stats show how effective search is for driving local customers to businesses:
This guide has been written for businesses (not SEO geeks), to cover the questions you may have when considering local search, and whether it is right for your business.
Local SEO is the process of optimising your business location(s) and service areas within the search engines.
So when someone searches for [Your Product or Service] in [Your Area], your business is shown in the search engines:
Any business that has potential customers searching for their products, or services, where the customers are looking for a local location.
A business with:
Types of business may include
Potentially yes 👍
More people than ever are looking online for the local products and services they need, some stats to back this up:
28% of all local searches will result in a local purchase Source: seotribunal.com
70% of people visit a local business following information found online Source: seotribunal.com
46% of all Google searches are now local Source: seotribunal.com
People are searching for your products and services in your area?
You optimise your website and business locally.
See an increase in enquiries
Local search optimisation is a type of SEO that focuses on location in the maps and natural rankings:
It is impossible to answer without knowing your business, website, budget, or competition.
Though not to dodge the question.
Local SEO does not typically provide instant results in the way paid search advertising can do.
You should start to see results after 3 to 6 months - a good agency/freelancer should target ‘quick wins’, such as setting up and optimising your Google My Business listing.
This will depend on your market, website, competition, and who you get to do the work.
There are many factors the search engines consider when deciding which businesses should be at the top of their results:
To be shown above your competitors you need
Make it easy for the search engines to know your address and the service areas by including:
When someone makes their local search, for example, ‘plumber london’, you need to make sure the search engine clearly knows that you provide ‘plumbing services’, and in the area of London.
Examples of how to do this:
There are many ways to build trust online:
To find this out you will need to do a little research
1. Are There Searches
If there are people searching for your services online, then that is a good indication there is an opportunity.
Tools are available to tell you how many people are searching for keywords relevant to you, such as WordStream Free Keyword Tool.
Before starting any work, you should do keyword research to determine the extent of the business opportunity available.
2. How Competitive Is Your Market?
Once you have found your target keywords, do some search engine searches to see your competitors. If the results: