High quality SEO for law firms & legal services businesses
At Max Your Web we have helped a multitude of law related businesses to improve their visibility on Google and drive highly valuable new leads via their web properties. By working closely with our clients, we have developed a unique understanding of their subject matter, business areas and objectives.
Highly targeted campaigns
Over the years, this insight has enabled us to hone highly successful campaigns that we have replicated for different clients in different parts of the UK and overseas. As specialist providers of SEO for law firms and other legal related entities, we’ve helped businesses large and small to gain new clients via Google and at a reasonable cost.
Our experience in the legal industry
We’ve helped law firms to rank for key-phrases relating to topics such as the following:
- Personal injury
- Medical negligence
- Divorce and family
- Wills, trusts and estates
- Criminal law
- Corporate tax
- Commercial disputes
- Employment matters
Our team have worked with freelance solicitors through to large law firms, helping them to define a clear and realistic strategy for improving their visibility around these and many other topics. Implementing effective SEO for law firms requires careful planning and research. Without a limitless budget, it’s not possible to rank well for every law related topic. An initial strategic campaign might focus on one or two areas that are of core importance to your business. We will assess local, national and international search volumes around these topics, analyse your key competitors, and carry out an in-depth audit of your website to help establish a clear plan for improving your site’s rankings on Google and other search engines.
We offer local, national and even international SEO for law firms
Whether you have just started your own legal practice, or you are a partner in a large, city-based law firm; our team can provide a solution to suit your current circumstances and budget. For smaller businesses, a local SEO campaign is an advisable starting point. Many search engine users will include a place name modifier when looking to find legal services. This could be a straightforward phrase such as ‘solicitors in Guildford’ or it could be a much more niche “long-tail” phrase such as ‘personal injury claims solicitors Manchester’. The key to successful local SEO for law firms is in having a clearly defined set of areas to target, with high quality, user-focused web resources designed to drive clickthrough from search engine users in your vicinity.
Larger, more ambitious firms may be looking to rank at the national level for phrases such as ‘medical negligence solicitors’. Ranking well for phrases such as this is much harder due to the level of competition and the resources of competing firms. However, it’s not impossible and we have helped many of our clients to rank in the top 3 on Google for national level terms. Clear competitor analysis is an essential component in putting together a plan to outrank your rivals. Backlinks (links from other websites to your website) are a crucial component in helping a website to rank well for national level phrases. We can help you to put in place an effective and ethical link building campaign to help you outrank rival law firms.
Finally, we are also experienced in helping businesses based overseas, or UK firms looking to branch out into foreign markets, via international SEO for law firms. We have helped many clients implement the correct code for ranking on international versions of Google and ensuring that foreign language translations of legal copy are optimised well for the territory they serve.
Get a fast quote for our legal digital marketing and SEO services
Want to learn more about our SEO services for law firms? Contact us now to discuss your requirements. We aim to respond to web enquiries within 24 hours.