NEW SOCIAL MEDIA GUIDE IN THE PROCESS IF BEING WRITTEN,
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ENGAGE YOUR CUSTOMERS WITH EFFECTIVE
Social Media Marketing
Social Media is simply a form of communication between people.
Many forget this, so those on the receiving end of their posts to become uninterested and ‘unfriend them’.
If your business has something to say and you get it right, social media can drive many new customers
Social media gives you the opportunity to build relationships with new people little by little.
Let’s say you own a plumbing company and you start giving out practical plumbing tips on Facebook and Twitter. This is something people may like and share.
Over time new people will come to know and trust you.
Increase Enquiries and Sales
Once you have built trust you have laid the foundation for new customers.
Social Media can then be a great and ‘free’ way to promote your products and offers.
Most businesses do this promotion much too soon and never enjoy success.
Speak directly to your potential customers on their favourite platform
How you best use social media depends on your business model, market, customers, marketing activities and more..
We specialise in using social media as a marketing tool. Many use it for PR and brand building but that is not our speciality. We approach social media as a platform to build relationships with your current and potential customers. Relationships help to build confidence which should make the selling easier.
We also use social media as a very effective advertising platform to achieve faster results.
Just like all other forms of marketing, social media is not effective for all markets.
Say you are a nuclear industry supplier, we doubt that Facebook posts on nuclear technology would be effective!
However, you may be able to make good contacts on LinkedIn? If you are a travel agent, Facebook posts on fantastic holidays may grab people’s attention
The answer to this very much depends on your marketing budget and what you are trying to achieve, how much time you have to undertake some of your own marketing, your business model, what will work best and more..
There is not a simple answer to this question without knowing more about your business.
You need to get into the 'head' of your potential customers and find out what they are interested in.
Let’s say you are a builder specialising in house extensions and refurbishments. I doubt many of their customers would be interested in foundations, lintels, or the best mortar to use. People are generally interested in things that benefit them. Some possible Facebook posts for a builder:
- DIY top tips - a series of DIY hacks that people could use themselves
- Where to get cheap stuff - a series of tips on decent suppliers
This could give our builder a human face and show someone who cares. This will go a long way to getting the trust of potential customers.
Once you have built your following, so long as it’s clear what you do and people know how to get hold of you, the enquiries will follow.
You should approach direct selling on social media with extreme caution. Just think about the social media mindset – people may have been reading about their sister’s kids or a 'surfing cat'.
This is very different to the Google mindset where they may have typed "builder in London".
That is not to say that you do not send out promotions, but they should be the exceptions and not the norm.
If you want a quick paid advertising solution, you would use their pay per click advertising platforms. See our Social Media Advertising section, you will not build relationships in the same way, but it can be a 'quick win'.
The simple answer is that you use the platforms that your potential customers do.
For example, if you are a football club, and all your supporters use Twitter, then you should use Twitter. If you are a make-up manufacturer, and your customers use Facebook, then Facebook. Or maybe you are a recruitment agency, so LinkedIn is a good platform.
The results of effective social media marketing
For business, social media another marketing channel that must deliver return on investment. −
Careful consideration should be given to whether it is right for your business. You need to identify if your customers can be reached on the social media platforms.
Examples of companies that use social media effectively:
- Tottenham Hotspur
There are lots of football supporters in Facebook Groups, plus many of the top players use Twitter. These are both excellent platforms for the club to use in their marketing activities.
- Salesforce Software
This is business specific software used for tracking sales prospects. You will see lots of Salesforce activity on LinkedIn, where many businesses and their employees network.
There are however many businesses who do not really use social media, for example:
- Insolvency practitioners
- Funeral services
- Government suppliers
- and many more
To discuss if social media marketing can help your business please call Mike.
Could your business benefit from more direct links with people and companies in your market?
Enquiries and web traffic
Could you benefit from new enquiries and customers that social media made possible?
Could your website benefit from top search engine rankings and traffic resulting from new Social Media links?