Boosting your positions in and maps
Yes, is a form of search engine optimisation that focusses on top Google Natural and Maps rankings. See screenshot.
The focus is your location.
Ranking in both these sections at the same time can be very profitable for many local businesses.
We use tools to find out how many people are searching for certain phrases.
For example, there are about 250 people searching Google for “plumber in Surrey” a month.
If this figure was zero we may decide there are other searches we would target instead.
Before we start any work, we will do analysis to determine the business opportunity online which will be fully discussed with you before starting any work.
Though with 89% people search for local businesses on their smartphone once a week with 58% searching at least daily , if your business provides a product or service in, or to a local area, it is very likely that there would be suitable searches that you could target.
This is a difficult question to answer without knowing your business, website, budget, or competition.
What we can say is that we have helped lots of others - please read our testimonials.
To give you a more accurate assessment of what may be possible please call Mike to chat this though.
Though not to dodge the question.
Does not typically provide instant results in the way a newspaper advert may do.
We normally expect results after 3 to 6 months (preferring to under promise and over deliver). Though we will look for quick wins, as everyone likes success in the first 2 months.
That is not to say that we have not had quicker results, especially for an older established website.
We cannot give you a cost until we have spoken as we do not know the work your business needs.
We do not have ‘standard packages’ as our work is tailored to your businesses, your budget and goals.
To reassure you that our services are affordable we help many business types:
- Micro ‘one man band’ businesses
- Small local family businesses
- Medium sized regional businesses
- National businesses with local premises
We do not have any clients who pay less than £750 per month, and some of our largest clients pay tens of thousands.
The amount is set by the work that is required to get a great return on investment.
Whilst we have worked for most types of business over the years, we will not work for any business.
We look for relationships where we can add value; the following are some of the things we look for with new clients:
- One client per market per area
If we have a client who operates in an area, we will not take on another firm operating the same services in the same area.
If we work for you we will not work for your competition!
- Quality products and services
We pride ourselves in offering great marketing services to our clients. We prefer to only work with other
businesses who have a similar ethos.
- Existing marketing activities
We prefer to work with businesses who already market their services. This experience can make the journey to online success much shorter.
- Marketing budget
We only work with businesses who are serious about their marketing. This would include companies who plan and budget their marketing activities.
The specific tasks we undertake will depend on what your business needs. Though to rank in both the maps and organic listings there are a number of local search engine ranking factors  that we will optimise for, these include:
- Google My Business (GMB) Page
The GMB page is now one of the most important local ranking factors, so we will make sure that your listing is set up and optimised correctly.
As with ‘normal SEO’, links are also very important to local SEO, though links from local web sites can be very beneficial for local results. Building appropriate links could be a major part of our work for you, especially if you operate in a competitive market.
- Web page optimisation
Your website is still one of the main factors that Google looks at when deciding who should rank at what number. Our work includes ensuring the right keywords are in the correct places and correct placement of your name, address and phone number (NAP).
- Visitor engagement
Google is very interested in whether or not people click through to your site from its search results, and then what they do on your site. We will work to ensure that a high proportion of people who see your Google listing actually click on it; plus look at your web pages to make sure they are engaging for the visitor.
Citations are other websites that include your companies name, address and telephone number. We will check the citations you have set up, if the NAP details are consistent, and will set up additional citation is required.
88% of consumers consult online reviews before they purchase local services , plus this is now a very important ranking signal to Google. We will therefore work with you to maximise your reviews.
Free Website Local SEO Check
The first step to getting to the top of the search engines is to analyse your website.
Free website analysis and report
Local Search Engine Optimisation
Elements that will help you help you achieve top rankings in Googles natural listings and maps are discussed below
Google looks at many factors when deciding which webpage should be at #1. For a local search results these are different to a national search.
See three of the many factors Google considers when delivering local results below.
One of the major factors for Googles local results is your 'location'. Google looks at many indicators to identify your business location:
Google is increasingly looking at links from other local websites to measure your websites authority. For example links from:
The results of effective local search engine marketing
The result of a successful campaign should be more enquiries and sales. This is mainly achieved top Google rankings
We know that you will only view a campaign as a success if it has resulted in increased business.
To achieve this with local search, you need to be in Google positions 1 to 3. These could also be websites other than your site, we discuss below.
Google local rankings
Your campaign should deliver top rankings in Googles natural and maps listings. Why good local rankings can be so effective:
Rangkings other listings
It is possible to achieve top Google positions for other web listings. Pages that have been set up in addition to your website, which may include:
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Boosting your positions in and maps
Tailored local online marketingDrop me a message so we can start discussing your online presence.
Or call Mike Knivett on:
01883 576 001
- “6 Local SEO Stats Every Online Marketer Needs To Know” Searchengineland.com. 2015-08-13.
- “Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases” Searchengineland.com. 2014-04-13.
- “Local SEO Statistics You Must Know [Infographics]” business2community.com. 2016-05-31.
- “The Importance of local SEO – Local SEO stats you need to know” Go-globe.hk. 2016-05-25.
- “SEO 101: Local #SEO Stats You Need to Consider for Your Strategy” Searchenginejournal.com. 2015-10-12.
- “14 Great Stats for Convincing SMBs to Invest in Local Search”brightlocal.com. 2014-04-15
- “Local Consumer Review Survey 2014 ”brightlocal.com.
- “ 2017 Local Search Ranking Factors ”Moz.com.