Boosting your positions in and maps
Frequently asked questions
Yes, local search is a form of search engine optimisation that focusses on top Google Natural and Maps rankings. See screenshot.
The focus is your location.
Ranking in both these sections at the same time can be very profitable for many local businesses.
We use tools to find out how many people are searching for certain phrases.
For example, there are about 250 people searching Google for “plumber in Surrey” a month.
If this figure was zero we may decide there are other searches we would target instead.
This is a difficult question to answer without knowing your business, website, budget, or competition.
What we can say is that we have helped lots of others - please read our testimonials.
To give you a more accurate assessment of what may be possible please call Mike to chat this though.
Though not to dodge the question.
Local SEO does not typically provide instant results in the way a newspaper advert may do.
We normally expect results after 3 to 6 months (preferring to under promise and over deliver). Though we will look for quick wins, as everyone likes success in the first 2 months.
That is not to say that we have not had quicker results, especially for an older established website.
We cannot give you a cost until we have spoken as we do not know the work your business needs.
We do not have ‘standard packages’ as our work is tailored to your businesses, your budget and goals.
To reassure you that our services are affordable we help many business types:
- Micro ‘one man band’ businesses
- Small local family businesses
- Medium sized regional businesses
- National businesses with local premises
We do not have any clients who pay less than £750 per month, and some of our largest clients pay tens of thousands.
The amount is set by the work that is required to get a great return on investment.
We do not believe in retaining clients by tying them into a contract.
Our aim is to over perform so you will not want to stop using our services.
When we quote for your marketing project we will lay out the work that is required and the full costs.
Whilst we have worked for most types of business over the years, we will not work for any business.
We look for relationships where we can add value; the following are some of the things we look for with new clients:
- One client per market per area
If we have a client who operates in an area, we will not take on another firm operating the same services in the same area.
If we work for you we will not work for your competition!
- Quality products and services
We pride ourselves in offering great marketing services to our clients. We prefer to only work with other businesses who have a similar ethos.
- Existing marketing activities
We prefer to work with businesses who already market their services. This experience can make the journey to online success much shorter.
- Marketing budget
Free Website Local SEO Check
The first step to getting to the top of the search engines is to analyse your website.
Local Search Engine Optimisation
Elements that will help you help you achieve top rankings in Googles natural listings and maps are discussed below
Google looks at many factors when deciding which webpage should be at #1. For a local search results these are different to a national search.
See three of the many factors Google considers when delivering local results below.
One of the major factors for Googles local results is your 'location'. Google looks at many indicators to identify your business location:
- Code on your website
- Google My Business Page
- Other listings (TripAdvisor, Facebook Business page ...)
- Consistency of your name address and phone number
- Link from other local websites
- and more ...
To help your business rank, we would you optimise your location.
Google is increasingly looking at links from other local websites to measure your websites authority. For example links from:
- A local football team you may have sponsored
- A local newspaper who has written an article on you
- Your clients
- Businesses who work for you
- Business contacts you have
- and more ...
Depending on how your competitor’s links, we may need to help you attract more local links.
88% of consumers trust online reviews as much as personal recommendations 
72% of consumers say that positive reviews make them trust a local business. 
Businesses with positive online reviews make it easy for people to buy from them.
Reviews can also help your website to rank well in Google.
We will work with your business to make it easy for your customers to provide you with great reviews.
The results of effective Local SEO
The result of a successful local search campaign should be more enquiries and sales. This is mainly achieved top Google rankings
We know that you will only view a campaign as a success if it has resulted in increased business.
To achieve this with local search, you need to be in Google positions 1 to 3. These could also be websites other than your site, we discuss below.
Google local rankings
Your local SEO campaign should deliver top rankings in Googles natural and maps listings. Why good local rankings can be so effective:
- 89% people search for local businesses on their smartphone once a week with 58% searching at least daily 
- 46% of all searches on Google are local 
- 78% follow up their research with offline purchases 
We will deliver you top rankings for searches that will generate new customers.
For over 90% of local searches on Google, the maps listings appear in the positions 1 to 3.  So it's not good enough to just appear in Googles natural rankings you also need to be in Google Maps. To achieve this, you need a Google My Business (GMB) page. In case you need more convincing:
- 86% of people look up the location of a business on Google Maps 
We will optimise your website and GMB page to deliver great Google Maps rankings.
Rangkings other listings
It is possible to achieve top Google positions for other web listings. Pages that have been set up in addition to your website, which may include:
- Google My Business listing
- Facebook Business Page
- Foursquare listing
- Yelp listing
- Yellow Pages listing
- Trip Advisor listing
We can help you dominate Google with multiple rankings.
Marketing training and tips direct to your inbox
Free SEO Guide
Learn the Six Key Strategies that will help you to drive your website local leads, and how you can implement them today.
Free weekly digital marketing training and tips
Our blog is a digital marketing training resource free for you to use. Clearly written with actionable hints and tips for your business. Get our weekly articles delivered directly to your inbox.
Get our Free Local SEO guide + weekly digital marketing training emails for free by entering your details below
Boosting your positions in and maps
Tailored local online marketingDrop me a message so we can start discussing your online presence.
Or call Mike Knivett on:
01883 576 001
- ˄ “6 Local SEO Stats Every Online Marketer Needs To Know” Searchengineland.com. 2015-08-13.
- ˄ “Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases” Searchengineland.com. 2014-04-13.
- ˄ “Local SEO Statistics You Must Know [Infographics]” business2community.com. 2016-05-31.
- ˄ “The Importance of local SEO – Local SEO stats you need to know” Go-globe.hk. 2016-05-25.
- ˄ “SEO 101: Local #SEO Stats You Need to Consider for Your Strategy” Searchenginejournal.com. 2015-10-12.