Local SEO

Help more customers find your business with local search marketing

97% of customers search for local businesses online [6]

83% then follow up their research with action

  • Local Search Marketing Concept

Boosting your positions in and Google-Maps-Icon-2 maps

Frequently asked questions

1Is local search the same at search engine optimisation?

Yes, is a form of search engine optimisation that focusses on top Google Natural and Maps rankings. See screenshot.

The focus is your location.
Ranking in both these sections at the same time can be very profitable for many local businesses.

2How do I know if is right for my business?

We use tools to find out how many people are searching for certain phrases.

For example, there are about 250 people searching Google for “plumber in Surrey” a month.

If this figure was zero we may decide there are other searches we would target instead.

Before we start any work, we will do analysis to determine the business opportunity online which will be fully discussed with you before starting any work.

Though with 89% people search for local businesses on their smartphone once a week with 58% searching at least daily [4], if your business provides a product or service in, or to a local area, it is very likely that there would be suitable searches that you could target.

3What results should I expect?

This is a difficult question to answer without knowing your business, website, budget, or competition.

What we can say is that we have helped lots of others - please read our testimonials.

To give you a more accurate assessment of what may be possible please call Mike to chat this though.

Though not to dodge the question.

Does not typically provide instant results in the way a newspaper advert may do.

We normally expect results after 3 to 6 months (preferring to under promise and over deliver). Though we will look for quick wins, as everyone likes success in the first 2 months.

That is not to say that we have not had quicker results, especially for an older established website.

4How much will it cost?

We cannot give you a cost until we have spoken as we do not know the work your business needs.

We do not have ‘standard packages’ as our work is tailored to your businesses, your budget and goals.

To reassure you that our services are affordable we help many business types:

  • Micro ‘one man band’ businesses
  • Small local family businesses
  • Medium sized regional businesses
  • National businesses with local premises

We do not have any clients who pay less than £750 per month, and some of our largest clients pay tens of thousands.

The amount is set by the work that is required to get a great return on investment.

5Will you work for any business?

Whilst we have worked for most types of business over the years, we will not work for any business.

We look for relationships where we can add value; the following are some of the things we look for with new clients:

  • One client per market per area
    If we have a client who operates in an area, we will not take on another firm operating the same services in the same area.
    If we work for you we will not work for your competition!
  • Quality products and services
    We pride ourselves in offering great marketing services to our clients. We prefer to only work with other
    businesses who have a similar ethos.
  • Existing marketing activities
    We prefer to work with businesses who already market their services. This experience can make the journey to online success much shorter.
  • Marketing budget
    We only work with businesses who are serious about their marketing. This would include companies who plan and budget their marketing activities.
6What does your Local SEO Service include?

The specific tasks we undertake will depend on what your business needs. Though to rank in both the maps and organic listings there are a number of local search engine ranking factors [8] that we will optimise for, these include:

  1. Google My Business (GMB) Page
    The GMB page is now one of the most important local ranking factors, so we will make sure that your listing is set up and optimised correctly.
  2. Links
    As with ‘normal SEO’, links are also very important to local SEO, though links from local web sites can be very beneficial for local results. Building appropriate links could be a major part of our work for you, especially if you operate in a competitive market.
  3. Web page optimisation
    Your website is still one of the main factors that Google looks at when deciding who should rank at what number. Our work includes ensuring the right keywords are in the correct places and correct placement of your name, address and phone number (NAP).
  4. Visitor engagement
    Google is very interested in whether or not people click through to your site from its search results, and then what they do on your site. We will work to ensure that a high proportion of people who see your Google listing actually click on it; plus look at your web pages to make sure they are engaging for the visitor.
  5. Citations
    Citations are other websites that include your companies name, address and telephone number. We will check the citations you have set up, if the NAP details are consistent, and will set up additional citation is required.
  6. Reviews
    88% of consumers consult online reviews before they purchase local services [7], plus this is now a very important ranking signal to Google. We will therefore work with you to maximise your reviews.

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Local Search Engine Optimisation

 

Elements that will help you help you achieve top rankings in Googles natural listings and maps are discussed below

 
Diagram of search engine optimisation concept

The results of effective local search engine marketing

 

The result of a successful campaign should be more enquiries and sales. This is mainly achieved top Google rankings

 
Diagram of contacing us by location
 

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Boosting your positions in and Google-Maps-Icon-2 maps