Boosting your positions in and
Frequently asked questions
SEO (search engine optimisation) is the marketing activity that helps a website get to the top of Googles search rankings.
From making sure the website is fast and well written, to getting links from other websites, and much more.
It is a very broad subject requiring expertise in:
- Creating and maintaining well designed fast websites
- Producing great written and graphical content
- Connecting with others on the web so they share and link to your web pages.
- Google and their algorithm
- and more
The most effective SEO campaigns tie in with a business’s other marketing activities. It is no longer something the 'SEO Company' does in isolation.
SEO will only benefit you as a marketing activity if there are searches in Google for your products and services, or brand.
If there are searches, we would need to do analysis to see if it would be profitable for you.
Google can tell us the rough number of searches per month for every single phrase that is types into Google.
At the same time, Google can tell us the approximate pay per click (PPC) value that other bid for that term.
So, if you had a phrase that had 1,000 searches a month, and a PPC value of £10 per click, then this could be a profitable term.
Whereas if you had a phrase that had 10 searches a month, and a PPC value of £0.01 per click, then this may not be profitable.
Please call Mike to find out if SEO could be profitable for your business.
It is impossible to give you an SEO price for your business without a chat and some analysis.
There are many factors which can affect your sites SEO performance, such as:
- Your competitors
- Quality of your existing site
- Links to your site
- and much more.
Call Mike to discuss the work that your website needs and how much this would cost.
It normally takes a few months for SEO work to have an effect. Though for larger older websites this can be much quicker.
Please call Mike to discuss your site and realistic timescales.
Letting our results do the talking, see testimonials and case studies from previous clients.
Many of our clients have come to us from agencies who did not know what they were doing, so we do get asked this question. Usually the reason was that they did not know how to build links.
Despite our name, we are very experienced in national SEO with many UK wide clients.
The competition is often greater meaning it is even more important to:
- Have a fast and well-designed website
- Have great quality links
Please contact us for national SEO client references.
Since 2004 we have been building relationships with website owners, bloggers and journalists. So, when we start building links for a new client, we have many contacts who we can approach for quality links.
We are happy to give references from past link building clients.
Still the main way that Google measures how good your website is, is the quality of the links to it from other sites.
These links are often the main difference between success and failure.
SEO agencies are therefore under pressure to deliver links to their client’s websites. If not approached in the right way, this can be a challenging task.
There are easy ways to build links which do not meet Googles terms of service. They can increase a website ranking, but risk the site being banned from Google. This is not good for anyone.
Yes, we have helped many websites recover from Googles Penalties. Businesses who came to us following 'iffy' practices from their previous SEO agency.
Google operates terms for service that website owners much meet to be listed in their index. If a website does not meet their requirements, Google may:
- Penalise the site by reducing its rankings
- Remove the site from its index altogether
This may be due to:
- Issues with the website and its content (Google Panda Penalty)
- Issues with the websites linking to the website (Google Penguin Penalty)
If your site has suffered a penalty, please see Google Penalty Recovery, or call Mike.
Free Website Check
Step one to getting to the top of Google is understanding your website compared to your competitors
The technical performance of a website is very important to its search engine performance.
Why should Google rank your site well if it is slow and looks terrible on mobile devices?
None of us like waiting a long time for a web page to load.
Today ??% of web searches are on mobile devices which often rely on slow mobile networks for data. So, if your website is slow, on a mobile device it can be very slow.
If you think about it, the only reason any of us visit any website is to read, watch or listen to its content.
Why should Google rank your site well if its content is thin, generic, and does not engage your visitors?
Google is able assess if people like your website.
Our goal for your link building campaigns is to increase your search engine rankings for the long term and attracts new visitors from the sites linking to you
We have been successfully link building since 2004.
Our methods fully meet Google terms of service. All the links are from quality websites and will be a long-term asset for your business. We have learnt how to create content that people want to link too, and then how to approach others to ask for that link.
Social media can be a great source of links for your website, increasing Google rankings and attracting visitors.
If someone shares your article on Twitter, this is a one link. If say another 100 people share the article, this is another 100 links. If say 50 of those people like what you have to say and visit your site, these are 50 new site visitors.
Google Penalty Recovery
Do you think your website has suffered a Google Penalty?(1) Its suffering from lower than deserved rankings or (2) has been banned from Googles Index, more
Google is always trying to improve its search results and filter out poor quality websites; two of their filters they call Panda and Penguin:
The Google Panda filter looks at the quality of the content on your website.
If the quality is below their set standards, you may see a drop in rankings for the offending pages.
If you have been very bad it is possible to see parts, or all your site banned from their index.
The Google Penguin penalty looks at the quality of the links pointing to your website. If the quality is below their set standards you may see:
- a drop in rankings for one page
- one page removed from Googles index
Boosting your positions in and
Free local online marketing reviewDrop us a line so we can start talking about improving your online presence.
Or call MD, Mike Knivett on:
+44 1883 576 001
- ˄ “6 Local SEO Stats Every Online Marketer Needs To Know” Searchengineland.com. 2015-08-13.
- ˄ “Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases” Searchengineland.com. 2014-04-13.
- ˄ “Local SEO Statistics You Must Know [Infographics]” business2community.com. 2016-05-31.
- ˄ “The Importance of local SEO – Local SEO stats you need to know” Go-globe.hk. 2016-05-25.
- ˄ “SEO 101: Local #SEO Stats You Need to Consider for Your Strategy” Searchenginejournal.com. 2015-10-12.