Get Top Rankings, Traffic, Enquiries, and Sales from Customers in Sussex
Whilst it does take time to see a return on your investment in SEO, the investment made is worth every penny, and will pay you back time and time again.
Optimisation for Sussex
Your website needs to be relevant to you visitor’s searches and your business location.
To rank on Google for Sussex keywords you will need links to your website from other Sussex based websites and blogs.
Good online reviews from local customers can build trust in your business, drive new customers and increase local Google rankings.
97% of consumers search for local services online, and typically 30% will click on those on the top three places on Google.
Sussex local pack rankings
It's been found that people searching for a local business prefer clicking on the local maps listings at the top of the page.
Rank other listings
It is possible to dominate the 1st page of Google with your website, maps listing, plus other listings too.
Frequently asked questions
Get Your Website Ranking in Sussex & Beyond
The key elements that will help you help your business achieve top rankings above your competitors in Sussex:
Does your buisness reflect that you are a business located in Sussex in its content and design?
If you work in a geographical area, it often works well to have dedicated pages for that area with unique and useful content.
For example, if you are a hotel in Brighton, it would be useful to both your site visitors and Google to have
Dedicated information about the area you are located, and for those who do not know Guildford
Information about finding you, and things to do close to your location
You want to make the search engines job as easy as possible when reading your website. One way to help them know your site is located in Sussex is to add special code called structured data, where you can add
- Your business locations and addresses
- Your customer reviews
- and more...
Do you have many online local competitors? If yes, it is very likely that you are going to need links from other websites to your to help you rank in Google.
One of the best way of doing this locally is to get links from other local websites.
For example, if you are a hotel in Brighton, then this may include:
- Having sponsored a local football team, a link from their website
- Link from the local newspaper following an article you sent them
- Links from local restaurants who you have relationships with
- and more...
The number of quality of the links that you will need to get is very much dependant on the strength of your website, and what your competitors have.
This will require detailed analysis and dialogue with yourselves to determine a ‘link building plan’.
It is normal now for most of us when we buy something on Amazon for example, to read other customers reviews before ordering.
Local customers do this as well and therefore your businesses reviews are extremely important.
Not the ones you put onto your own website, as everyone knows these potentially could be changed!
The key reviews to get are the ones on other trusted websites such as Google Maps, Trip Advisor, Facebook, Trusted Reviews etc.
A large number of positive customer reviews will not only help you convert more site visitors into customers, but will help with your local Google rankings.
The result of any successful campaign should be more enquiries and sales, however, this is only achieved with top rankings. Top rankings take time to deliver so it's important to choose your SEO agency partner carefully.
One of our key jobs, is to find the local search terms that will drive you the best quality enquiries which will turn into customers.
There is no point in ranking no 1 in Google for phrases which will not actually drive you more business.
We cannot understate the positive impact that ranking No 1 in Google can have on some businesses, it can be revolutionary!
For example, if you are a plumber in Brighton, ranking No 1 for “plumber in Brighton” could result in a significant number of enquiries each and every single day.
Though there are some businesses where people do not search online, so SEO may not be the right marketing strategy.
It has been found that people using Google prefer to click on the local maps listings at the top of the page over and above the natural listings.
This listing is called your Google My Business page and we can also optimise this to improve your ranking on Google.
Things we do to optimise this listing can include:
- Setting the listing up properly with photos and videos
- Asking customers for reviews on this listing
- Setting up quality directory listings to enhance the standing of your Name, Address and Phone Number
- and more..
The result of having a No 1 ranking can in some cases be even more significant than ranking No 1 in the natural listings, some studies showing 40 or 50% if searchers clicking on the No 1.
Many people think of web marketing as just their own website; though there are many other opportunities where your business can drive direct enquiries, traffic and better Google rankings.
For example, of you are a Hotel in Brighton, you may have the following:
- Google My Business Page
- Trip Advisor Listing
- Facebook Page
- Yelp Listing
- and many more....
Many of these sites will drive you direct enquiries with people not even visiting your website. It is also possible to rank these listings along site your own website in Google, so that you could have more than one result on the front page of Google!
Some markets are though suited more to this strategy than others, so please contact us to discuss the best options for your business. Our experienced SEO agency team are here to help.