Google Analytics is a free tool that makes it possible to measure your website’s performance; and more importantly, then make changes to your site which will drive your business more leads and sales from your site.
From the number of visitors to your site, to where they came from, and much more; the functionality and what you can measure really is incredible, though the downside of Google Analytics is that for the ‘novice’ it can look intimidating and complicated.
The following is the recording of a seminar given by Jonathon Monk to local business owners introducing the basics of Google Analytics, and running through the basics that all small businesses will needs; Jonathon also strips out all the unnecessary information that you will not need.
At the end of this video, you will be able to start using Google Analytics and unlock the power which is in the information behind your website; to find out where you can improve your site, and make it even more effective for your business.
Enjoy!