Getting Google Places and Maps Reviews 19/03/2019 An Introduction to Blogs for Small Business 04/04/2019
The following highlights some of the key criteria for ensuring a web page is correctly and effectively written for both visitors and search engines.
(1) Fundamentals of SEO Copywriting The page must be naturally written for the page title and read well for the user Copy for the page must be original The keywords to be included within the text spread evenly throughout the page The number of times the keywords in the copy are used should relate to similar web pages that rank well for that term, and written in a way that reads well Do not spam keywords on the page, it must read well
For more on the fundamentals on SEO copywriting, please
click here. (2) Specific Guidelines for web page copywriting Meta Title Should be 9 words long +/- 3 words Have keywords towards the beginning (seen by people) Be about 62 to 70 characters Have no repeated words at all Be unique for every page Make sense to a person Meta Description Should be 18 words long +/- 6 words Have keywords towards the beginning Be complete sentences Repeat words a maximum of 2 times Be unique for every page Make sense to a person Meta Keywords Only the primary keywords you are targeting (say up to 5 keywords/terms) Longest key terms at the beginning (say 3-word terms, then 2-word terms etc.) Also, add common misspellings – use the Typo Generator to help with this H1, H2….. H4 Headings Hierarchy driven (sequence recommended) Contain keyword phrases Repeat NO complete phrases Read like a headline, 2 to 5 words Body Text Be a minimum of 300 words long for shopping sites, and 500 words for services and research sites The keywords to be spread fairly evenly throughout the page Make sense to a person and written well Avoid keyword spamming!
Writing effective SEO content is hugely important. Find out more about the changing trends and which tactics must be followed by clicking
here. Copy Writing Tools
The following tools can assist you with your copywriting:
– generate common mis-spellings for your Meta Keywords Typo Generator – to check the uniqueness of your page versus other pages on your site; this is particularly useful for checking geo-pages, for example, Architect Surrey vs. Architect Kent. Similar Page Checker Tool The above post was written with assistance from the SEO Toolset course notes by Bruce Clay Inc, thanks, Bruce.
Creating the highest possible quality content for your website is a critical part of any online advertising campaign. We have a specialist team of writers who are ready and waiting to help take your website to the next level.