High quality SEO for accountants and other finance professionals

At Max Your Web we’ve developed a great deal of industry expertise as a result of working closely with our clients, ensuring that we fully understand the specifics of their sector. The financial services sector is no exception – we have delivered great SEO for accountants, bookkeepers, independent financial advisors, loans, pensions and insurance providers, plus a range of other similar businesses.

SEO for accountants and financial service firms

Work with a highly experienced agency

Our experience working with these companies has afforded us a great deal of insight into the best tactics for optimising our clients’ websites to drive the most valuable web traffic and leads. Our services include:

  • Content and UX optimisation
  • Local pack SEO
  • Link building and website promotion

Our experience in the financial services sector

We’ve helped financial services companies to rank for all sorts of key-phrases relating to the following topics:

  • Bookkeeping and accountancy
  • Payroll and tax services
  • Wills and probate
  • Forensic accounting and fraud prevention
  • Financial advisors and planners
  • Stockbrokers and investment companies
  • Insurance and pensions
  • Lenders and loan brokers
  • Debt collection

Implementing successful SEO campaigns around these topics is reliant upon a combination of industry knowledge, in-depth research and a clear 12-month strategy. SEO is not a “quick fix”; it requires both time and financial investment. However, with the correct strategy in place, it has the potential to deliver an exceptional ROI compared to other marketing channels.

Working with an agency who understands the financial services sector provides an immediate advantage, from an SEO point of view, as we know what works and what doesn’t over many years of assisting accountants, stockbrokers and other finance professionals in their web optimisation endeavours.

Local and national SEO for accountants

We are particularly experienced in helping accountants to improve their visibility on Google. Whether you are a solo accountant working from home, or an established firm of chartered accountants, we can help devise a bespoke plan to suit your business, budget and objectives. Delivering successful SEO for accountants and other financial services related businesses requires an understanding of what is realistically achievable. If you are a small, start-up firm, for example, you are not going to be able to rank well for a highly competitive key-phrase such as ‘mortgage advisor’, unless you have an enormous budget for website promotion activities.

As such, smaller businesses should look to hone their optimisation activities at the local level. Many search engine users will include a local place name modifier when searching for a financial service. An obvious example might be ‘accountants in London’. However, there are a myriad of other phrases that people search on at the local level. ‘Independent financial advisor Oxford’ and ‘debt collection agency Glasgow’ are just two examples of “long-tail” phrases that are regularly searched for on Google and other engines. Refining a strategy to rank for as many of these local terms as possible, is one advisable root for start-ups and sole traders.

Ranking for national level phrases such as ‘corporate tax planning’ or ‘financial advisors’ is not impossible but it requires a different type of strategy to local SEO. Ranking well for these terms is highly dependent upon strong technical SEO with clean website coding, very high-quality content and website resources, combined with authoritative ‘backlinks’ – links to your website from other relevant websites within the finance niche. The team at Max Your Web understand which types of backlinks will help you to rank at national level. We can also put in place a plan to ensure that your site is perfect, from a technical and content point of view.

Get a fast quote for our SEO & digital marketing services

Want to learn more about SEO for accountants and financial service organisations? Contact us now to discuss your requirements. We aim to respond to web form enquiries within 24 hours.