3 Easy Ways to Publicise Your Blog Posts
The purpose of this blog post is to be a very quick guide as to stuff you should do to help promote the blog post you have just carefully written and uploaded to your blog.
Is very important to promote the post you have just written, for if no one reads it, what is the point?
1. Publish on your Social Media Profiles
Submit your blog post to all your social media profiles (if you do not have profiles yet we recommend setting up all the following as a minimum)
- Facebook Business Page
- Google Plus Business Page
- Linked In
To make the social media posting quick and easy we recommend signing up to Hootsuite, a free services, for once you’ve set this up, you then add your social media profiles to Hootsuite, then add your blogs RSS feed (www.yourwebsite.co.uk/feed), and every time you publish a post on your blog it will automatically also be posted on your social media profiles.
Find out more about the importance of utilising Social Media channels for your business by clicking here.
2. Submit your Blog Post URL to the Search Engines
Why not tell the search engines about your new post?
To submit your blog post URL to the two major search engines:
If you are having difficulty, please check out this excellent an informative article – How to Submit Your Website to Search Engines
3. Submit your Post to Social Bookmarking and Other Websites
Social bookmarking websites, are just websites (like stumbleupon.com) where you can save, or ‘bookmark’ web pages that you like, comment on it, and others are able also to find the bookmarks you have saved. There are literally hundreds of options when it comes to other sites where you can post your blog posts.
We like the service Onlywire, which will let you post to 50 websites automatically for $5 a month, which is a great way to automate your blog post promotion.
The following are just some of the websites where we recommend setting up profiles and posting your blog post onto.
See Onlywires list of websites that they will post to for a larger list of website profiles to set up.
What Else Can I do?
Your blog has what is called an RSS feed and typically is located at www.yourwebsite.co.uk/feed. This URL can be submitted to scores of services so every time you publish blog posts these services will be told, and there are many more opportunities for your post to be found.
Though this is a quite in-depth topic and so we will save this for another day, but if you start with points one to three, that is a good place to get going.
Still a little unsure about what an RSS feed actually is? Find out more right here.
How Often Should I Blog?
One of the key secrets of blogging success (or failure) is to blog regularly (or not as the case may be). If you blog regularly and write interesting and engaging posts, then you will get found by both the search engines, and people; and the benefits include better search engine rankings and more visitors to your website.
For smaller businesses, I would suggest about twice a week, and for larger businesses, maybe even once a day?
It is quite common that we will set up all the channels for businesses for their blog posts to be automatically syndicated too, and the businesses themselves will do the actual blog writing.
If you are looking for a little inspiration for your content, try these 7 Tips for Writing that Great Blog Post, Every Time
