A look at the data at the end of 2018 is sure confirmation that as a business it is vital for a business to operate through Social Media.
Though data for the UK may be scarce and hard to find; information on the activities of our American cousins is bountiful and shows a worldwide trend.
 (Source: Nielsen; Social Media Report)
 (Source: Pew Research Center; Internet & American Life Project)
(Source: Experian; The Social Media Consumer Trend and Benchmark Report)
These figures alone should be enough to shake any business awake to the fact that social media is vital. You can reach a huge amount of future customers for free, interact with them for free and advertise your product for free.
Passing up an opportunity like social media is madness!
(Source: Pew Research Center; Internet & American Life Project)
(Source: Shop.org/comScore/Social Shopping Labs; Social Commerce Study)