5 Tips to Writing an Effective Press Release?

After making the decision to pursue this line of marketing, this inevitably leads to the stage where someone will need to write your press release.

Many companies offer their services in this regard but if you would rather do this yourself, there are a number of tips which will help you to produce something which is interesting and effective.

Tip 1 – Choose a snappy headline

Many readers may not read past the article headline unless it catches their attention. Choose something carefully that is snappy and will draw attention to your article for the right reasons.

There is definitely a fine art to crafting the perfect headline, if you are struggling for a little inspiration, check out the following article – 19 Headline Writing Tips for More Clickable, Shareable Blog Posts for some guidance

Tip 2 – Don’t get carried away with article length

Quality is always better than quantity. Why say something in 10,000 words when 500 words will do?

If you have SEO in mind with your article or press release, please take a moment to view this extremely helpful article titled –

What’s the Ideal Blog Post Length for SEO? for some additional insight

Tip 3 – Follow a structure

The introductory paragraph and headline should be used to set the scene for the entire article. By including a ‘who, what, when, where, and how’ early in the article, anyone who may only browse the start of a release will already have an idea as to what is to come.

The remainder of the press release can be used to provide further information.

Top Tips – Tips for Crafting the Perfect Press Release

Tip 4 – Check your spelling and grammar

Basic errors such as spelling and grammatical mistakes will severely detract from the quality of your release. Even if the information you are providing is great, these types of errors will make it look unprofessional.

To help provide some extra assurance, it could be worth installation Grammarly onto your computer. As you type, Grammarly checks your text for hundreds of common and advanced writing issues. Click here for more.

Another crucial aspect of a press release is the date. What is relevant at the time of release, may not be in the future. Nothing can be more infuriating than to read something which is informative and apparently relevant only to find that it was released 5 years ago and is no longer accurate!

This was just a brief post on writing online press releases; we hope you found it useful. If you have any further comments we would love to hear from you.