5 Tips to Writing an Effective Press Release?
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5 Tips to Writing an Effective Press Release?

Writing ImageAfter making the decision to pursue this line of marketing, this inevitably leads to the stage where someone will need to write your press release.

Many companies offer their services in this regard but if you would rather do this yourself, there are a number of tips which will help you to produce something which is interesting and effective.

Tip 1 – Choose a snappy headline

Many readers may not read past the article headline unless it catches their attention. Choose something carefully that is snappy and will draw attention to your article for the right reasons.

Tip 2 – Don’t get carried away with article length

Quality is always better than quantity. Why say something in 10,000 words when 500 words will do?

Tip 3 – Follow a structure

The introductory paragraph and headline should be used to set the scene for the entire article. By including a ‘who, what, when, where and how’ early in the article, anyone who may only browse the start of a release will already have an idea as to what is to come.

The remainder of the press release can be used to provide further information.

Tip 4 – Check your spelling and grammar

Basic errors such as spelling and grammatical mistakes will severely detract from the quality of your release. Even if the information you are providing is great, these types of errors will make it look unprofessional.

Tip 5 – Always include the date

Another crucial aspect of a press release is the date. What is relevant at the time of release, may not be in the future. Nothing can be more infuriating than to read something which is informative and apparently relevant only to find that it was released 5 years ago and is no longer accurate!

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This was just a brief post on writing online press releases; we hope you found it useful. If you have any further comment we would love to hear from you. If you would like more information on Online Press Releases for your business, see our blog post:

Why Online Press Releases can be a Great for Marketing your Businesses

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jonIf you are looking to drive more customers to your business via the internet, but do not have the time, or the team in your business to do this for you, why not Click Here to speak to one of our SEO team members to see how we could posisbly help your business.

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