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How to Make Sure Google Finds Your Local Businesses

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Pin in map imageFor the local business it is very important to give Google as many clues as possible as to where you are located.

For Local SEO it is really important to have your NAP (Name Address and Phone Number) correctly location on your site.

There are many ways to do this, one option of laid out below:

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  • Install the following Name Address and Phone Number code

    • hCard

This is a specific type of code that displays your Name Address and Contact details in a format that is very recognisable to Google.

When it is inserted onto your page it just looks like your normal Name Address and Contact details.

This code should be installed on your Contact Us Page.

To generate your HTML code to send to your developer go to hCard Creator

    • Schema.org

This is another specific type of code that displays your Name Address and Contact details in a format that is very recognisable to Google.

When it is inserted onto your page this also just looks like your normal Name Address and Contact details.

Please forward this to your developer and ask them to add this to your site footer or sidebar so will appear on every page.

To generate your HTML code to send to your developer go to Schema Creator and select Local Business

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  • Install a KML Sitemap

Keyhole Markup Language (KML) was a format conceived by Google for use in its Google Earth software and is used to represent geographic data in 2D and 3D Maps. It will accept various parameters from Name, Address and Phone number to GPS Coordinates which is therefore very usefull for telling Google where you are.

    • KML Sitemap

Create yourself a KML site map file at freemaptools.com

This will create a file called locations.kml which contains in code all the information you input.

Ask your developer to upload the locations.kml file to your server, so will have address:

http://www.yourwebaddress.co.uk/ locations.kml

Then ask your developer to modify your XMP sitemap (http://www. yourwebaddress .co.uk/sitemap.xml ) by adding the KML file URL as follows:

<url>

        <loc>http://www.yourwebaddress.co.uk/locations.kml</loc>

        <lastmod>2013-02-07</lastmod>

        <changefreq>monthly</changefreq>

        <priority>0.5</priority>

</url>

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jonThere are many ways that you can promote your business online. If you are concerned that your business is not getting the most out of the internet, then contact us, a specialist UK SEO Company with a proven track record with improving leads and sales to local business.

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