This post is a very brief and beginner-focused summary of the first social media services I set up for small businesses; by the end of this post, you will know which are the primary services to set up as a small business with some tips on how to best do this.
Social media (Facebook, Twitter, LinkedIn, etc.) are tools that should be used by the majority of small businesses.
From personal experience, I know that one of the primary challenges for a small business is marketing, or the ability to tell lots of people about what you do, usually because funds are limited.
Social media is a free avenue for building the audience to whom you wish to communicate with.
I am not going into the ‘in and outs’ here on how to build up your audience in a way that it will translate into additional customers, just the Social Media platforms that I would recommend registering with and just posting on.
It could be said that Hootsuite have a vested interest in pushing Social Media platform but they still make a compelling case with their 23 benefits of Social Media for business.
Tips for setting things up:
As a small business owner, another commodity which we are all very short of is time! I would, therefore, recommend in addition to setting up the following services that you also set up and account with Hootsuite. This is a very easy to use service that enables to you post to Facebook, Twitter and LinkedIn all at once, plus spreads out the posts during the day so you are not posting loads of stuff all at once.
There are lots more you can add, but initially, I’d start here.
My main message (especially with Facebook, Twitter, and Blogs), would be to only set up what you do actually have the commitment and time to maintain. I’ve seen so many people set things up and be keen on posting for the first few weeks, then this all pretty much stops.
Still a little worried about how to keep your Social Media accounts active. Find out more here.
Hope that helps, much more to come.