This post is a very brief and beginner focused summary of the first social media services I set up for small businesses; by the end of this post, you will know which are the primary services to set up as a small business with some tips on how to best do this.
Why use social media?
Social media (Facebook, Twitter, LinkedIn etc.) are tools that should be used by the majority of small businesses.
From personal experience, I know that one of the primary challenges for a small business is marketing, or the ability to tell lots of people about what you do, usually because funds are limited.
Social media is a free avenue for building the audience to whom you wish to communicate with.
I am not going into the ‘in and outs’ here on how to build up your audience in a way that it will translate into additional customers, just the Social Media platforms that I would recommend registering with and just posting on.
Videos are great for engaging the visitors to your site
Great if you have video’s you are looking to post
Tips for setting things up:
As a small business owner, another commodity which we are all very short of is time! I would, therefore, recommend in addition to setting up the following services that you also set up and account with Hootsuite. This is a very easy to use service that enables to you post to Facebook, Twitter and LinkedIn all at once, plus spreads out the posts during the day so you are not posting loads of stuff all at once.
Profile image can be a logo, though try and get some pictures of your company and people on there too
Try to get pictures in your posts with people to give personality to your company
Remember, to get a following you need to invite people, they will not just come looking for you.
Picture to be of a person, seems to work better than a generic Co profile
Make you Twitter name relate to a person and their business – e.g. @jonsearchmonkey
Set up and account with bitly so you can shorten links in your posts
Worth putting a bit of effort into this profile as it’s a bit like and online CV
Put in a picture of you
Ensure you set up a tool so when you publish a blog post it automatically posts to Facebook, Twitter and LinkedIn.
There are lots more you can add, but initially, I’d start here.
Only set up what you can maintain
My main message (especially with Facebook, Twitter and Blogs), would be to only set up what you do actually have the commitment and time to maintain. I’ve seen so many people set things up and be keen posting for the first few weeks, then this all pretty much stops.
Still a little worried about how to keep your Social Media accounts active. Find out more here.