SEO

The following highlights some of the key criteria for ensuring a web page is correctly and effectively written for both visitors and search engines. (1) Fundamentals of SEO Copywriting The page must be naturally written for the page title and read well for the user Copy for the page must be original The keywords to be included within the text spread evenly throughout the page The number of times the keywords in the copy are used should relate to […]

This is post is aimed at the small business who is looking for the first time to optimise a website and does not know the first steps. The following really lays out what would normally fall under the banner of an SEO Overhaul. Once the SEO overhaul has been completed you would not expect this work to be needed again for the website for at least a year to eighteen months. Search engine optimisation is […]

Get a good blog going and the visitors will arrive in droves. A regular well-written blog is one of the best ways to get people coming to your website; it will help people find you on the web which will ultimately earn your business more money! We recommend that all our local business clients write a regular blog, and the great thing is you can do it yourself. 1. Make Time, Start Early A mistake made […]

If you can’t measure it, you cannot improve it! Google Analytics is a free tool that makes it possible to measure your website’s performance; and more importantly, then make changes to your site which will drive your business more leads and sales from your site. From the number of visitors to your site, to where they came from, and much more; the functionality and what you can measure really is incredible, though the downside of […]