Blog
02/07/2019
Regardless of the size of your business or the industry you have the potential to receive benefit from regular online press releases. Of all the marketing channels, press releases can be a great weapon due to their ability to create mass exposure with very little effort. Plus their use online can have SEO (search engine optimisation) benefits to your website. With the opportunity to reach so many potential customers, you have the ideal platform to […]
Jonathon Monk 02/07/201925/06/2019
Why is it that there is so much BS surrounding what is really a very simple question – how long will my local SEO take? This post was inspired by two amazing posts by Phil Rozek of LocalVisibilitySystem.com titled: How Long Local SEO Takes: the Short Version and How Long Does Local-Search Visibility Take, please check them out (I also include Phil’s infographic summarising some answers at the bottom of my post). The reason I am writing this post is it was some […]
Jonathon Monk 25/06/201918/06/2019
Online customer reviews are a key part of a small businesses local SEO strategy; we all like to find out what others think of a product or service so Google has integrated this into their algorithm for ranking local businesses. Google takes into account customer reviews on its own Google Places platform as well as certain other directories, click on the thumbnail to see this on a Google Places listing: Where should we ask our […]
Jonathon Monk 18/06/201911/06/2019
If you want to be found on Google, you need to have a broad understanding of keywords and how they should be used in your website marketing. The following post is a very brief introduction to keywords. Google is basically just a very powerful word search machine, so if you type in ‘book shops‘ Google will search through the billions of words on millions of websites to find what appears to be the best results […]
Jonathon Monk 11/06/201903/06/2019
After making the decision to pursue this line of marketing, this inevitably leads to the stage where someone will need to write your press release. Many companies offer their services in this regard but if you would rather do this yourself, there are a number of tips which will help you to produce something which is interesting and effective. Tip 1 – Choose a snappy headline Many readers may not read past the article headline […]
Jonathon Monk 03/06/201923/05/2019
Effective Search Engine Optimisation copywriting to use its full name involves writing useable and engaging content. This has the dual purpose of providing the reader with accurate and useful information about a particular subject whilst also assisting to help the page achieve a higher search engine ranking. The chances are that your website may prove to be the most viewed sales literature that your company has and it is, therefore, essential that you write effective […]
Jonathon Monk 23/05/201916/05/2019
For any local business, the only reason to market online is to drive more customers and sales, with so many places to start, so what do you do first? We strongly believe that business directories are THE place to start. This article is part of our ‘holiday home series’ where Jonathon Monk talks through some of the things he has actually done to successfully market his holiday home online. Though before we dive into our […]
Jonathon Monk 16/05/201909/05/2019
I bet the last time you bought something on Amazon of the main things you looked at was the customer’s reviews to find out other peoples opinions on the product and customer service? A product at the right price online with lots of positive reviews is a very compelling proposition? Customer reviews are therefore extremely important for your business and Local SEO. According to Mike Blumenthal’s Study: 46% of people read reviews first!! See Mike’s […]
Jonathon Monk 09/05/201902/05/2019
The purpose of this blog post is to be a very quick guide as to stuff you should do to help promote the blog post you have just carefully written and uploaded to your blog. Is very important to promote the post you have just written, for if no one reads it, what is the point? 1. Publish on your Social Media Profiles Submit your blog post to all your social media profiles (if you […]
Jonathon Monk 02/05/2019